As graphic designers, we see a brand as a lot more than a well-crafted logo. A brand and its identity is all the elements that give it a personality of its own, in a way will ensure a better communication with the ideal clients.
The process of developing an identity and branding starts with a briefing in which we’d learn about the business and the specifications of its needs.
We’d develop a series of moodboards to define the style of the new branding and start identifying the main concepts for the logo and imagery.
With the feedback from the client, we’d finish the designs that will help grow the business.