Last weekend I attended a fair in the field of decor and gifting full of wholesalers and exhibitors presenting what the small shops will be offering this next season. The exhibition was small, surely smaller than years ago. But it’s always good to know what’s happening in the world so here I’ll be sharing a quick take away based on what was exhibited, the trends for this season spring/summer 2018 for the small shops.
Muted colours are not going anyway this season. From earth colours to the blue/pink pair they are all here to stay. Especially present on textile (from bandanas to handbags) and in a variation of lightness and intensity. This colour trend was also very present on stationery.
In decor, a deep green, yellowish and some sparks of blue and saturated pink were in. I found it to be quite on the line of jungalow/bohemian style (which I like pretty much, even though in my home I’d go for a more neutral style).
What about the 2018 ultraviolet colour chosen by Pantone? Well, it wasn’t much of a trend. Maybe a handbag here, some complements there. Maybe it was too soon to show or, what is more likely, we’ll be seeing more of it in the fashion industry.
The blue-green and bright turquoise are still hanging in there, quite present in all sorts of products. But earth tones may be a hit for the season and the truth is that they work so well as a base colour: from solids or as a background colour for patterns to designs featuring some bits of brighter colours.
Wanna know what are some elements you’ll easily find in stores near you? Well, if you like flamingo and cactuses you just got lucky! We’ve been seeing them for a while as a trend in decor and it looks like they are some of the most popular things still. Greenery is a must these days for any home, even if it’s in form of wall art. There were glimpses of vintage and kitsch elements for decoration but those things are always there anyway, right? Of course, both in vintage and kitsch the most popular elements were surf related (vans!) and vintage florals.
In patterns, we could find the classic florals, geometrics and abstracts for bags for youngsters and solid colours paired with animal prints.
I found that the most relevant products that were in bigger amounts were baskets and basket style-all kinds of objects (from bags to decor swings) and also hand fans (I may be biased, but I’m not used at finding or seeing much in hand fans popularity).
Personal take on a business scope
Seeing all of this wholesalers gives me a feeling and transports me to the typical Chinese shop full of cheap things (not that they’re cheap necessarily, but there are too many of them, coming from enormous productions). It triggers on me a stronger will to create things that are unique not only for their design but for the number and the quality. I want to be in business to create a shop that offers a small selection of items to a very small selection of people so there will never be that many products like them and they will be kept as unique pieces or very limited reproductions. In a world where we could be so creative (even buying), I see an opportunity to develop smaller brands that offer niche things or a niche style in a way that will bring more value to the consumer. Because I don’t want to wear jewellery that millions of people will wear too nor I want to hang the same thing on my wall as my neighbour. Even if it’s trendy.