GLOBAL PORTFOLIO ⇩ (bottom)
Compilations of my favourite photo sessions and some other passionate art projects.
The things I do, the things I’ve done
It’s been a while since I started as a professional in graphic design and I surely have grown in many ways as a creative and visual communicator.
The Job (work+B2B)
Graphic design + branding
I’m trained and have been working as a graphic designer for more than 7 years. I’m best friends with Illustrator, Photoshop and Indesign. The mediums and formats differ, but the job is high on layout design, typography and composition, developing graphics and visual imagery.
I’ve made logos, developed branding, layout catalogs, brochures, presentations, technical sheets, merchandising and lots of image+text for diverse mediums.
I rely heavily on illustrating when designing and creating. It’s a powerful tool and resource. I’ve done a good fair amount of vector illustration, which is very effective for commercial communication, but I gravitate towards mixed media, where the hand made aesthetic is upgraded by digital finishing.
I adore fonts and typography, how they tell multiple stories at once: they deliver a message through words and letters but also with their form and shapes. So they become a graphic playing field in their own.
A crafty look is my thing, as it breaks with the perfection and clean aesthetic of digitally crafted designs and allows me to get my hands dirty.
Photography and visual content
Graphic design usually calls for more than creating a composition with text. And it’s fun to be able to craft visual messages with fonts and forms and color (the only limit is one’s creativity!). But more often than not, you’d want to accompany your offer, your claim or message with imagery. Or just showing your product and letting it speak for itself.
I enjoy using the resources at hand to create appealing images. Mostly with product at the center stage, although my favorite assignment would be shooting outdoors with stunning views.
Designing products (fashion accessories and actual products) is a very engaging process, with multiple different tasks at hand. And it also produces very exciting results. From analysing what needs to be created, what are the trends and demands, to thinking through it and drafting a product design that we’ll be physically made, sold and used is really rewarding. Specailly when seeing it out there, on the streets.
It’s addictive and a great place to flex creativity in 2d and 3D. And as in-house designer for the brands Gladiator, John Travel and Vogart I’ve got the chance to make and collaborate in bringing many bags and luggage to life.
Furthermost, I think that it is always important to have a strategy and solid story in place before creating visuals and drafting communications. In the end, graphic design and visual communication are there to support a clear message. So let’s start with it. What’s your story? (Mine is here)
The Good Stuff
Art and postcards
Through art, I try to convey my own view of the world and share a message that is relatable. To design visual experiences that connect stories, spaces and moments, which you can make your own.
Art is what I always thought I would do! So when I get a chance, and to be honest, a lot of free time, I get to work on my most personal projects and look for ways to make them useful and enjoyable for others.
(pssst… Print Shop is coming – sooner than later)
That’s how I end up creating wall art, wallpaper downloads and postcards. Making my creations as accessible as possible. Grab one!
*I add new ones monthly!
I was always DIY-ing gifts as a kid… And I still do. So I know how useful it is to be able to improvise some custom gifts or cards. Be resourceful, check my library of editable cards, tags, vouchers and party printables. You’ll be able to edit and use them over and over again.
Make it custom! It will be more memorable.
I’m working on some visually heavy (and beautiful) guides or mini-books. Specially designed to inspire us and fuel the dream. Keep your eyes peeled!